Newsdelivers.com, Insertlive –
The local perfume business has grown rapidly in recent years. This increase cannot be separated from the Indonesian people's need for high quality fragrances at affordable prices.
Keenly seeing this opportunity, Given Susanto and William Gomarga, two students from Newsdelivers.com, succeeded in building a perfume business at Shopee, called Heura.
Met by media crew at the 2023 Shopee Super Awards, this man who just turned 21 years old told the story of how he started building the Heura brand.
“So I've always liked wearing perfume, but the designer perfumes on the market are too expensive for some people, in the end William and I decided to make Heura,” explained Given.
Initially, Heura conducted research and trials on the fragrance preferences of Indonesian people. With a limited budget, Heura decided to open sales online and found that the market responded positively to their products.
The decision to start sales on Shopee as the first platform was based on the view that Shopee is able to provide the convenience of online shopping as well as being top of mind e-commerce in the country. Heura wanted more exclusive branding, so Shopee was considered a more suitable platform.
Heura Perfume/ Photo: Istimewa
“We are trying to make Heura 'different' with a strong marketing strategy and improving product quality. This success is reflected in a significant increase in sales, reaching tens of thousands of products sold every month and year-on-year growth of around 150 to 200%,” said Given.
As a successful young entrepreneur, Heura has not only contributed to economic growth through his business but has also created employment opportunities for 35 people. Heura's success in exploiting the potential of the fragrance market in Indonesia and their ability to utilize the features on Shopee have been able to increase sales significantly.
Even though it has only been operating for one year since April 2022, Heura has succeeded in attracting the attention of buyers by selling more than hundreds of products in the first month since it was founded. In fact, currently sales figures can reach thousands of products in one month. Not surprisingly, this business created by Given and William was successfully named Super Growing MSME, at the 2023 Shopee Super Awards.
“Honestly, we didn't expect to get the honor of being Super Growing MSMEs at the 2023 Shopee Super Awards. Because what we have been doing so far has only been focusing on studying our target market, and also learning how to optimize the features on Shopee that we use, such as advertising, “vouchers and other programs have helped boost Heura's sales, to where it is today,” said Given.
Heura Perfume/ Photo: Istimewa
The 2023 Shopee Super Awards itself is an award event for parties and figures who have contributed to the development of the digital economy with Shopee technology in the past year. Apart from MSMEs, a number of parties such as brand partners, seller partners, partners, and content creators who are included in the 33 categories of the 2023 Shopee Super Awards, also attended and enlivened this awards event.
(dia/naa)
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