Newsdelivers.com, Insertlive –
Several years ago, the 10 Step Korean Skincare trend was popularly followed by women, especially in Indonesia.
This very popular trend during the pandemic emerged because of the high interest and desire to have healthy and smooth skin like South Korean artists.
However, this trend is starting to be abandoned because it takes too much time.
According to Dr. Matahari Arsy Harum Permata, Spkk, this trend has also been abandoned because women's needs for short and practical facial care are more popular.
“Maybe there was a lot of time because of the pandemic, right? Everyone, not just women, spared more time. So actually, when we use skincare layers many times, it has a calming effect,” said Matahari Arsy at the Press Launch of Assoskin 'Garden of Instant Glow' in Central Newsdelivers.com.
“However, that is no longer appropriate to current conditions. All women want to be active. Usually women are active in different ways, whether at home or outside the home. For example, layering skincare takes time,” he continued.
Apart from that, the emergence of products that have complete ingredients for the skin, such as Assoskin, has also made this trend sink further.
“So if there is skincare that doesn't have to be layered with the same effectiveness, why not? It's both self-care and self-love too,” he explained.
The local skincare brand Assoskin itself is here to answer the concerns of active women who need skincare with various functions without spending a lot of time.
“Assoskin was initiated by four active women who had limited time to carry out a skin care series. We realize that many Indonesian women experience the same thing. Starting from the dream of 'Finding Beauty in Simplicity', Assoskin presents a series of skincare products to help active Indonesian women have healthy skin and can appear confident,” said CEO of Assoskin Dini Ubaya Raharjanti.
(he/she)
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