Suara.com – Cashtree, the largest mobile advertising platform in Indonesia which has more than 22 million users, is collaborating with LILLIUS, an AI sports challenge platform company from South Korea.
Cashtree, led by Agust Tampubolon and Dallen Kim (Co-CEO of PT. Cashtree For Indonesia) stated that with this business collaboration, the two companies plan to carry out special strategies to increase competitiveness in joint marketing both through offline events and others in the global market, including Indonesia.
Cashtree is a mobile advertising platform that provides advertisements, news and provides rewards via smartphone.
Users can collect points that can be exchanged for cellular credit in Indonesia, and various types of rewards so that it is known by users in Indonesia as a service that provides many rewards.
Cashtree is the largest mobile advertising platform company in Indonesia which was founded in 2015 by CEO Dallen Kim, one of the founders of Neople, the company from the game “Dungeon & Fighter”. Kakao Ventures, Korea Investment Partners, and Lighthouse participated as investors.
LILLIUS uses AI (artificial intelligence) motion analysis technology and blockchain technology to collect data from various famous athletes from various South Korean sports such as Yong-dae Lee, Yu-bin Shin, Dae-hoon Lee, Won-hee Lee, Ji-hyun Jung, as well as other Olympic sports stars who also participated in development.
Users can view and follow the movements of sports content available on the LILLIUS platform, and by using a live smartphone camera, the LILLIUS application will then analyze users and provide responses, which will then be given grades and points.
Agust Tampubolon, CEO of Cashtree said; “Through our partnership with LILLIUS, Cashtree is able to obtain strong IP and maximize service royalties. For example, from the Badminton Challenge, which is an Indonesian sport, Cashtree can reach and provide prizes and benefits for Indonesian and global users.”
LILLIUS CEO Joo-yeon Kim said; “This is our first collaboration with Cashtree, and the IP of world badminton stars from Korea, such as Yong-dae Lee and Yeon-seong Yoo which has been owned by LILLIUS could be a good opportunity to expand the global audience and lead the Web 3.0 sports challenges platform business by providing more Web 3.0-based sports content to users in Indonesia and globally.”
Currently, Cashtree is accelerating development of the Cashtree 3.0 version update.
“In Cashtree version 3.0, we plan to implement e-wallet functions in collaboration with local partners and make our Cashtree a platform that innovates at the intersection of advertising technology and financial technology with the first M2E (Mission to Earn) type in the world.”, Kim Jin- Ho explained.
Apart from that, Cashtree is also expanding to web 3.0 through the Cashtree Token project, which in September 2023 was listed via launchpad 3.0 on Bybit, one of the largest exchanges in the world.
Cashtree Token is the first project from Indonesia to enter Bybit's launchpad 3.0, as well as the first Indonesian project to be listed on ByBit.
“The presence of Cashtree Token on the largest exchange in the world has illustrated our goal to become a global project. Cashtree wants to fulfill its mission as a platform that can encourage crypto and Web3 adoption in Indonesia and the world, by becoming a gateway for crypto adoption.” added Agust Tampubolon.
“Not only by bringing Cashtree Token listing on global exchanges, but the Cashtree application will also be available to global users soon. We are working hard to be able to present a global version in the near future.”
Currently, it is stated that Cashtree is also in negotiations with various large crypto exchanges both in Indonesia and globally to bring Cashtree Token closer to global users.
Apart from that, of course, Cashtree will also collaborate with various companies in various fields to expand Cashtree's utility and ecosystem, which aims to provide various benefits for Cashtree and Cashtree Token users in Indonesia and throughout the world.