Suara.com – Mentioning the name Astra in Indonesia, memories are always attached to a series of automotive products. It’s not surprising, because this company relies on four-wheeled and two-wheeled vehicles as one of the spearheads of its business.
PT Astra International Tbk is a national company that has 274 subsidiaries, including the automotive, financial services and insurance sectors.
Quoted from the official Astra.co.id website, the Astra automotive business network is known and trusted as a reliable friend and partner for the transportation needs of families, corporations and the general public throughout Indonesia.
A variety of choices and the latest models of motorized vehicles according to consumer needs are available under the auspices of Astra, because this company produces, assembles, distributes and has a dealer network for the Toyota, Daihatsu, Isuzu, Peugeot, UD Trucks and Honda motorbike brands. Astra also produces and retailers BMW and Lexus.
Briefly explained, PT Toyota-Astra Motor (TAM) is a joint venture company with 50 percent ownership between Astra and Toyota Motor Corporation (TMC).
Astra International Tbk operates in the national automotive sector (PT Astra International Tbk.,).
Meanwhile, PT Astra Daihatsu Motor (ADM), is an associated entity with company ownership, including Daihatsu Motor Co., Ltd. and Toyota Tsusho Corporation.
This private company acts as the Daihatsu Brand Holder Agent (APM) in Indonesia as well as the main production base for the Daihatsu and Toyota automotive groups outside Japan.
Daihatsu Sales Operation (DSO) has the task of supporting ADM as the sole distributor providing sales and after-sales services for all Daihatsu products marketed in Indonesia.
Moving on to PT Isuzu Astra Motor Indonesia (IAMI), this is a joint venture company between PT Astra International Tbk and Isuzu Motors Limited, and is APM Isuzu and a manufacturer of Isuzu brand vehicles, components, accessories and spare parts in Indonesia.
Distribution of Isuzu vehicles in the commercial vehicle (CV) category is handled by IAMI, while distribution of Isuzu vehicles in the light commercial vehicle (LCV) category is supported by PT Astra International Tbk – Isuzu Sales Operation (ISO), one of Astra’s operational divisions.
Then UD Astra Motor Indonesia is a collaboration between the Astra Group and the Volvo Group, as the Sole Agent for the UD Trucks Brand and collaborates with UD Trucks Sales Operation (UDSO) or also known as Astra UD Trucks and United Tractors in the distribution of UD Trucks products in Indonesia.
Furthermore, BMW Astra is under the management of BMW Sales Operations (BSO), becoming one of the BMW dealers that provides support to PT BMW Indonesia, as the sole distributor, for marketing and car sales activities as well as after-sales services in Indonesia.
Then, in the two-wheeled sector, Astra has the Honda motorbike business.
PT Astra Honda Motor (AHM) was founded by Astra and Honda Motor Co. as a company whose role is to manage the production and marketing activities of Honda motorbikes in Indonesia. Also a global player for several export destination countries.
Astra also has Honda Sales Operations (HSO), which acts as one of AHM’s main dealers for sales of motorbikes and spare parts, as well as after-sales service for Honda motorbikes.
Honda EM1 e: , electric motorbike from PT Astra Honda Motor in GIIAs 2023. As an illustration of the results of Astra Honda products (Suara.com/CNR ukirsari).
Furthermore, in the components sector there is PT Astra Otoparts (AOP) as a subsidiary of Astra which completes the automotive business value chain as a producer and distributor of a series of component products for manufacturing and retail consumers in Indonesia and abroad through a network of 56 business units, subsidiaries and associated entities as well as joint venture company.
All AOP shares are listed on the Indonesia Stock Exchange with a market capitalization value of IDR 6 trillion at the end of 2019.
Astra Otoparts is committed to implementing Industry 4.0, reflected in the presence of the Winteq (Workshop for Industrial Equipment) business unit as a pioneer in implementing smart factories and the appointment of PT Akebono Brake Astra Indonesia as a lighthouse factory candidate for implementing Industry 4.0 in Indonesia.