Brilio.net – Have you ever heard of the Bento Kopi shop? One of the coffee shops that have mushroomed in various regions in Java? Maybe you are one of the people who often hangs out at that shop. Did you know that behind the success of the Bento Kopi shop there is a founder who struggled from zero to successfully establishing various brands of coffee shops and restaurants in almost all regions of Indonesia.
That figure is Hairul Umam Bento. Hairul Umam Bento was born on February 20 1992 in Sumenep, Madura, East Java. The man who is familiarly called Bento is a young entrepreneur who successfully started a cafe and restaurant business and became a billionaire at the relatively young age of 31 years.
Long before he succeeded in becoming a billionaire at a young age, Hairul Umam Bento was not easy in the F&B business. When he first started his business, he was just a second semester student who was busy with college life. Armed with the determination and courage to live life in an overseas land, Hairul Umam Bento has successfully achieved success now. What’s the story like?
Background of the name Bento.
photo: Instagram/@umambento
Hairul Umam Bento was born to husband and wife H Marzuki and Hj Nurul Jannah. Both are natives of Pamekasan Regency, Madura Island, East Java Province. The father works as an elementary school teacher and the mother is a housewife.
Like most children, he also attended formal education where he graduated from SD Negeri Kaduara Barat 3 Pamekasan in 2004. Then Umam Bento continued his education at SMP Negeri 1 Larangan Pamekasan and successfully graduated in 2007.
After that, he continued his senior secondary education at Madrasah Aliyah (MA) Darul Ulum which is located at the Banyuanyar Pamekasan Islamic Boarding School and graduated in 2010. Feeling that education was an important value in his life, he continued his Bachelor’s education at the Indonesian Islamic University (UII) with a full scholarship.
When met by brilio.net, Hairul Umam Bento said that the name Bento itself was inspired by his elementary school days. So, during elementary school in his class there were 2 people with the name Hairul Umam. When the teacher called, two students automatically raised their hands. Instead of causing confusion, the teacher also gave the two students names with the addition of initials to their last names, becoming Hairul Umam A and Hairul Umam B. Hairul Umam B was the name he got at that time.
He always used that name from middle school to high school, but because he was often asked what B meant, Hairul Umam finally looked for the meaning of the letter B itself. Searching for his name was quite simple, he heard a song by Iwan Fals entitled ‘Bento’ with lyrics that inspired Umam at that time.
“My name is Bento, a real estate house. My car has lots of wealth. People call me executive boss. Top figure, above everything (Fun!),” said Hairul Umam Bento when met by brilio.net on Tuesday (11/12)
Hearing lyrics like that, Hairul Umam was inspired to add the word ‘Bento’ to his name. It seems that this name has become a call to the heart and prayer for the teenage Umam Bento. And when he got married he needed a last name so he decided to formalize his name to Hairul Umam Bento. He is also more familiarly called ‘Bento’. The name Bento was attached to his first business which was originally called ‘English Cafe’ and then changed to Bento Kopi.