In downtown Beverly Hills, there is Rodeo Drive California, an ultra-luxurious shopping center for the rich. More than 100 prestigious brands can be found there at prices that would make people with modest incomes shake their heads.
The presence of this luxury shopping center is not surprising. Even though it is an independent city, Beverly Hills is located in the western part of Los Angeles, and not too far from the Hollywood area which is famous for its film industry.
One gift that is always trending is diamonds. And luxury jeweler Peter Marco is trying to capture the attention of many wealthy clients. Peter Voutsas, owner of Peter Marco, explained that this year there are still many people who want jewelry that looks more striking.
Voutsas gave the example of a diamond bracelet worth $275 thousand. “This is very simple jewelry. Elegant, classy and unique, but not too over the top. We have many more expensive ones. We have clients from all over the world so there are certain people who want something big and luxurious. But for most of our clients, this one is very simple.”
Shoppers queue to enter Louis Vuitton on Rodeo Dr in Beverly Hills, California, Tuesday, April 20, 2021. (AP/Ashley Landis)
At the store, the seven-and-a-half carat ruby ring sold for $4.9 million, while a 25-carat rectangular clear diamond ring went for $5.5 million and a 30-carat double-strand diamond ring went for $6.5 million.
In this shop, clients can also find luxury watches from Patek Philippe to Audemars Piguet, Cartier and Rolex, which are decorated with diamonds.
For those who need to buy luxury fashion, there is the Stephano Ricci boutique, a famous Italian brand whose boutiques are only located in upscale areas. On display in their display case was a belt buckled in 18 carat gold and more than eight carats of diamonds for $109,000, a white alligator skin jacket with sheepskin and silk lining for $99,800 thousand, and a black alligator skin jacket for $90 thousand.
Here, clients can buy crocodile skin sandals for $1,750, or a fur-collared coat in cashmere and silk for $16,500.
FILE – Shoppers walk on N Rodeo Drive, Beverly Hills, California. (AP/Ashley Landis)
At Winn Slavin Fine Art, internationally acclaimed artist and philanthropist Sir Daniel Winn offers sculptures that have appeared in exhibitions around the world. These statues are also sold there. The statues entitled Soils and Luna are being offered for 1.8 million dollars while the towering Homme and Femme statues are priced at 1.5 million each.
Winn explained that his statue could be an invaluable legacy for its owner.
“The best gift as an artist I can give a collector is something that future generations can appreciate. As a work of art, my work is made from mathematical calculations and the philosophy of existential surrealism. “So for future generations, when they see it, they will not only learn the philosophy of the artist but also from their predecessors, and how their predecessors met the artist,” he explained. (ab/uh)