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The Galaxy Z Fold5 and Galaxy Watch6 are covered in Thom Browne’s distinctive and iconic design. Photo: SEIN
JAKARTA – The Thom Browne edition of the Galaxy Z Fold5 and Galaxy Watch6 sold out within 21 minutes after being officially launched on September 12 2023 at 19.00 WIB on the official Samsung website.
However, the price is not cheap. The Thom Browne edition of the Galaxy Z Fold5 and Galaxy Watch6 is offered for IDR 49,999,000 in Indonesia. Indeed, the device itself is very limited. So, sales shouldn’t be much either.
Selvia Gofar, Head of MX Product Marketing and Partnership, Samsung Electronics Indonesia said that the Thom Browne edition of the Galaxy Z Fold5 and Galaxy Watch6 are choices for users who want to look different. “We call it a bold statement, namely a strong self-expression from the user,” explained Selvia.
More premium, the packaging uses a suitcase
Users will feel a premium impression when they receive the Thom Browne edition of the Galaxy Z Fold5 and Galaxy Watch6. Because, it is packaged in super special packaging with a box resembling a briefcase complete with the Thom Browne logo on the front.
The package that consumers get when buying the Galaxy Z Fold5 and Watch6 Thom Browne will be wrapped in a briefcase or suitcase.
After opening the box, the Galaxy Z Fold5 device is covered with the Thom Browne logo on the back of the body so it looks very elegant and is equipped with a special S Pen.
Then, when the device is turned on, a special boot animation will appear that says Thom Browne complete with a matching themed wallpaper. “This
emphasized that the equipment is indeed limited,” explained Selvia.
Next to the Galaxy Z Fold5, the Thom Browne edition of the Galaxy Watch6 has an additional strap wrapped in a matching color. “The Thom Browne edition of the Galaxy Z Fold5 and Galaxy Watch6 are not just ordinary sophisticated electronic devices. But, they are works of art. This is not about having a smartphone or smartwatch, but being a trendsetter,” concluded Selvia.
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