Newsdelivers.com, Insertlive –
Baim Wong makes a scene. The King of Content recently shocked the public again with the circulation of a video upload on the Instagram account @lambe_turah which secretly recorded a scene where Baim Wong was seen being angry with his employees. In the video, which was uploaded on August 30, the atmosphere is very tense because it was recorded hidden behind a door.
Baim Wong/ Photo: special doc
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Of course, netizens immediately started commenting and asking why Baim looked rude and fierce towards his employees. Not accepting this, he immediately reacted to the video and reposted it with the caption “Don’t suudzon…”
Baim Wong/ Photo: special doc
Baim’s video download has attracted the attention of many netizens who are waiting for a response from the person concerned. One day later, Baim announced his clarification by posting a complete video of the actual incident that occurred between him and his employees. The video shows an employee cutting a property in the form of a price tag with a giant PRICE written on it. Baim Wong also clarified to the camera that he was preparing to give a discount or 50% discount at his first Shopee Live session.
“Eh, there’s Bosque… be patient Bosque. This is as it seems. I’m taking a big price cut for my first live session on Shopee Live! The discount is no joke, for Bosque I’m giving 50%. Crazy, right? 50% You know, who else dares? Note bosque TONIGHT AT 8 PM!!!!, only on Shopee Live! Remember, 50% discount, TONIGHT AT 8 PM on ShopeeLive! Cheapest on Shopee”
Baim Wong/ Photo: special doc
Quoting Baim’s words in the video, it shows that he has now chosen to move his streaming platform to Shopee Live. Seeing that the world of live streaming is increasingly popular and is becoming popular as an online sales stall, sellers and even a number of Indonesian artists are flocking to join Shopee Live. Now it’s the turn of the artist named Muhammad Ibrahim, who is often known as Baim Wong, who doesn’t want to miss the excitement of Shopee Live. This artist, born in 1981, is always smart at looking for opportunities and big gaps in things that can benefit him.
Starting his career as a soap opera and FTV actor, Baim Wong worked hard and finally succeeded in gaining popularity in the Indonesian entertainment industry. From year to year, progress in this industry continues to increase until it appears on the big screen. As time goes by, Baim continues to try to be creative and work through content on his YouTube. In fact, now he is one of the top YouTubers in Indonesia. Armed with his experience and ability when holding livestreams and always receiving extraordinary enthusiasm from his audience, Baim is even more enthusiastic and determined to live stream on Shopee Live. This of course aims to increase interaction with his followers and Shopee users because the reach he achieves becomes wider.
Tempted by bombastic profits, especially on August 31, Baim is ready to enliven the live streaming market on Shopee Live via his @baim.wong account. Exactly at 8 pm every day there will be many surprises presented, starting from a complete and varied product selection, massive promotions which are definitely the cheapest. Apart from that, Shopee users and loyal Baim followers can also enjoy shopping promos at Shopee Live, all 50% discounts, and free shipping of IDR 0 during the live session. And of course users can enjoy a variety of attractive offers in the 9.9 Super Shopping Day campaign which is currently ongoing.
Apart from that, news about the turnover achievements of his fellow artists who succeeded in achieving fantastic total sales also became Baim’s motivation to set his heart on Shopee Live. Choosing a platform is not something that can be done haphazardly, because the chosen feature platform such as Shopee Live has a significant role in sales.
Through research from Populix entitled “Understanding Live Streaming Shopping Ecosystem in Indonesia” it was revealed that Shopee Live is the live streaming platform most frequently used for online shopping, far surpassing its closest competitors. Where, 69% of respondents chose Shopee Live as the live streaming feature most frequently used by Indonesian people, above its competitors such as new player TikTok Live which is far behind with a figure of 25%. Shopee Live is also the live streaming feature that is most remembered by the Indonesian people with 60% of respondents, while TikTok Live as a new player only got 30% of the votes.
In line with data on live streaming platform usage, Shopee shows the highest market share in the number and value of transactions. Where in the market share indicator for the number of transactions (share of orders), Shopee managed to record the highest market share for the number of transactions (56%) in the last 6 months, far surpassing TikTok Live at 30%. Meanwhile, in terms of market share of transaction value (share of revenue), Shopee is in first place in recording the largest transaction value market, namely 54%, which is very far ahead of its competitor, TikTok Live (31%).
Through this same research it was also discovered that the product categories most frequently purchased were fashion and accessories (85%); beauty, care & health (54%), lifestyle (41%), household needs (33%), daily products/FMCG (32%), electronics (25%), and mother and child/baby needs ( 16%). To complement the findings of high public interest in using the live shopping feature to buy fashion and beauty products, Populix also found that Shopee Live is the live streaming feature most often used to buy goods in the Fashion & Beauty category. For the Fashion category, Shopee Live is used by 79% of respondents, which makes TikTok Live as a new player unable to keep up with results of 44%. Likewise for the Beauty category, Shopee Live is used by 71%, much higher than TikTok Live (51%) which failed to catch up with Shopee’s position. This is in line with the data results which show that Shopee Live is in first position in the most preferred live streaming brand/feature indicator, where Shopee Live is the main choice of respondents (66%), while TikTok Live (28%) has not been able to catch up.
From the research data above, it can be concluded that Shopee is still leading the competitive map of the e-commerce industry, both in the big picture and when focused on the live streaming shopping feature. With user shopping preferences, especially the product categories that are most purchased on Shopee Live, this is a big encouragement for Baim to decide to focus on live streaming with the @baim.wong account on Shopee Live starting August 31. So, what else will be exciting in the future? Wait for more surprises!
(agn/agn)
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