Aitana Lopez aka Fit Aitana is trending on Instagram. (Photo: Oddity Central)
JAKARTA – Aitana Lopez aka Fit Aitana is trending on Instagram. As a result, within four months he had more than 110,000 followers and earned more than 4,000 US dollars per month.
Virtual models with the account @fit_aitana have been around for several years, and the emergence of artificial intelligence has only made them more realistic and popular. One of the prominent representatives of the new wave of digital influencers created by artificial intelligence.
The figure of Aitana, a beautiful pink-haired female model from Barcelona, has managed to attract more than 100,000 followers in a few months. He only uploads photos of himself.
Its popularity has translated into a stable monthly income for its creators. Aitana Lopez was the brainchild of Barcelona-based communications agency The Clueless, which decided to invest in virtual models due to the high costs of hiring real models, such as travel and accommodation costs. Aitana, on the other hand, can be anywhere, at any time, and despite the high cost of creating it has proven capable of generating revenue.
The Clueless markets the service on its website, allowing clients to use artificial intelligence-generated models for marketing purposes, one of which is Aitana.
Not only is it attractive, the agency ensures that Aitana’s appearance, fashion style and overall personality are in line with current online trends, thus guaranteeing her popularity on social media platforms such as Instagram.
One of the things that sets Aitana apart from all the artificial intelligence-generated models that have been flooding social media lately is her human-like appearance. Some artificial intelligence platforms can produce amazing human models, but most look perfect.
The Clueless really tries to add to Aitana’s physical shortcomings. Sometimes they add wrinkles, other times they make it look like he doesn’t comb his hair, all to make him look more human.
“We made it worse so it didn’t look too perfect. Artificial intelligence thrives on perfect images, we did the opposite,” said The Clueless team.
Aitana Lopez is just one of several virtual models created by The Clueless. The agency believes that artificial intelligence will play a huge role in the future of modeling and content creation, as it offers a level of specialization that is only possible with human models. This way, they can have the perfect model tailored specifically to their needs and specifications.