JAKARTA – As the COVID-19 pandemic ends, the global community is increasingly paying attention to the importance of maintaining their health and fitness. One way that many people take is to actively participate in physical activities and sports.
MSEG International Limited (MSEG), a UK-based private equity firm, sees a huge opportunity in building sports facilities and getting involved in the sports entertainment industry, also known as Sportainment.
In Indonesia, MSEG has collaborated with experienced partners in providing badminton facilities through the Mansion Sports Box. They plan to open a second building in Jakarta and several other locations.
Mansion Sports Box is also active in sponsoring a local badminton team which recently won a silver medal in a badminton competition in Kalimantan.
MSEG Director, Denis Keet, expressed his enthusiasm for the partnership in Indonesia and believes that sport has the power to unite people, improve physical health and form lasting relationships.
“We are proud to support our partners in Indonesia, because for us, Indonesia is a very important market. MSEG is designed to enrich society through various innovations, including sponsorship support, innovative sports news portals and infrastructure development,” explained Denis Keet on Monday (23 October 2023).
In the UK, MSEG has also sponsored Grassroots Toby FC, a community football club, as part of an effort to engage the community in football.
In Vietnam, MSEG collaborated with experienced partners to build a series of 7v7 mini football fields with state-of-the-art facilities and advanced technology. Additionally, MSEG will sponsor Ho Chi Minh FC next year and together they will hold charity events to support football schools and related communities, including sending a potential footballer, Nguyen, to Cadiz FC in Spain.
In Thailand, MSEG also collaborates with experienced partners to build a series of modern 7v7 mini football fields equipped with high technology. MSEG will also sponsor a major soccer team in Thailand, whose name is still being kept secret for now.
MSEG continues to seek new opportunities in the Sportainment industry, with many projects currently on the agenda and to be announced soon. In doing so, MSEG continues to expand its influence in the world of Sportainment.