Having a popular name in entertainment makes many artists decide to enter the business world. In theory, it is certainly easy for successful celebrities to do business using their big names. However, it turns out that capital from a big name cannot always boost and guarantee that the business can survive.
Some of the businesses that celebrities are actively trying are usually beauty products to culinary products. This artist’s business usually goes viral at the beginning of its opening period. But gradually, this business will become increasingly quiet until it loses money and decides to close.
There are various reasons why these artists’ businesses can close and go bankrupt. One of them is that the prices are too expensive and the death of MSMEs due to Covid-19 several years ago. So, who are the celebrities who experienced this bitter experience? Read more here!
Kaesang Parangep
Kaesang business/ Photo: Instagram/madhang.id
Since the beginning, the youngest son of President Joko Widodo has been famous as an entrepreneur with a number of businesses. The previously very popular Kaesang businesses were Sang Pisang, Mangkokku and Markobar. In their heyday, these three Kaesang businesses were often trending on Twitter social media.
In fact, Markobar was originally a business owned by his older brother, Gibran Rakabuming Raka. However, since Gibran entered the world of politics, this business was handed over to Kaesang. Meanwhile, Mangkokku is a collaborative business between Kaesang and the famous chef, Arnold Purnomo.
Even though he seems successful in the culinary business. Who would have thought that Kaesang had also “failed” several times in business because it didn’t sell well in the market. Reporting from CNBC, several of Erina Gudono’s husband’s businesses that have closed are Ternakkopi, Goola, Sang Javas, Madhang and Siapmas.
Raffi Ahmad
Raffi Ahmad Business/ Photo: Instagram/bakmi.rn
It turns out that the title “Sultan Andara” addressed to Raffi Ahmad is not without reason. It is known that Nagita Slavina’s husband has a series of business interests. However, it turns out that not all of Raffi Ahmad’s businesses run smoothly. The reason is, several times the business had to close due to bankruptcy.
Not half-hearted, Raffi Ahmad is known to have closed his business not only once. But up to 7 times, you know, Beauties! What businesses are closed? Reporting from Detik, the majority of Raffi Ahmad’s businesses that closed were Food and Beverage businesses such as Manggo Bomb, Gigiet Cake, Nagitoz and Bakmi RN.
Apart from the culinary business, Raffi Ahmad is also known to have built a fashion business called RA Jeans, which is now closed. There is also the RANS Nusantara furniture business. Even though he has failed 7 times, Raffi Ahmad still has a number of other businesses.
Ayu Ting-Ting
Ayu Ting Ting’s Business/ Photo: Instagram/kuenyaayusemarang
Apart from Raffi Ahmad, Ayu Ting-Ting has also been involved in the culinary business world. Reporting from Detik, there are at least 4 culinary businesses that the singer of Fake Address has tried out. Unfortunately, Ayu Ting-Ting had to suffer the same fate as her other fellow artists by closing the business.
Some of Ayu Ting-Ting’s culinary businesses that have closed include Kuenya Ayu (cake business), Uduk Den Ayu (uduk rice business), Viral Bakpao and Mini Tumpeng. How about it Beauties, which ones have you tried?
Syahrini
Princess Cake Syahrini/ Photo: Detikcom
In 2017, many artists were busy entering the culinary world by launching cake brands. This trend is also known as “artist cake fever”. One of the artists who enlivened this artist cake trend is Syahrini, wife of Reino Barack. Named Bandung Princess Cake Syahrini, this cake made a lot of noise during its heyday.
But over time, the number of visitors in the shop became less and less. Reported by Detik, Princess Cake Syahrini finally closed and stopped operating since 2019. Now, the former cake shop building has been converted into a restaurant managed by Syahrini’s mother.
Nia Ramadan
Nia Ramadhani Business/ Photo: Instagram/ramadhaniabakrie
In the midst of the mushrooming artist cake business, Nia Ramadhani is not left behind. At that time, he also built a bread business called Roti Mama Nia. Different from most artist cake businesses, Nia Ramadhani’s bakery products have an oval shape and are about the size of an adult’s fist.
When it first opened, Roti Mama Nia received sharp criticism because of its high price. Not only that, this business was also temporarily closed when Nia was involved in the legal process. However, until now, Roti Mama Nia is known to no longer operate.
Chelsea Olivia
Chelsea Olivia Business/ Photo: Instagram/semarangwifecake
Chelsea Olivia also joined in on the artist cake trend. Having the name Semarang Wife Cake, this business owned by the wife of Glen Alienski was busy when it first opened. However, recently this business finally paralyzed. It has also been observed that his posts on Instagram are no longer active.
Zaskia Sungkar
Zaskia Sungkar’s Business/ Photo: Instagram/ssccake
Zaskia Sungkar also didn’t miss out on the launch. This cake went viral in its heyday because it was a development and modification of the Surabaya Lapis Cake. The only difference lies in the top and bottom layers.
Even though it was busy when it first opened, this business slowly began to lose sight of its existence. Similar to the previous business, it was observed that the Surabaya Snow Cake Instagram account was no longer active. Surabaya Snow Cake
Well, those are some of the artists who apparently were forced to close their businesses because they went bankrupt. Of these artist businesses, which one do you really want to try but haven’t yet achieved?
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