Suara.com – One of the keys to success today for advanced MSMEs and growing local retail owners is collaboration. In fact, collaboration has become a massive marketing branding strategy in the current digital era to open new markets, communities and strengthen the ecosystem. The challenge is that new collaboration concepts continue to be needed for local retail to move forward, have a positive impact and be profitable.
As a consulting business platform that is consistent and committed to supporting local labels, The Bespoke Fashion (TBF) Consultant launched the TBF CollaborAction concept as a new forum for local labels to collaborate with each other and mobilize customer purchasing power through the O2O commerce concept.
TBF CollaborAction with the 17th Fashion Nation Senayan City presented a Founders Talk and fashion show of 4 local labels Isla & Skye, MDLY modest lifestyle, Margaux White Label and Amanda Hartanto Batik.
TBF CollaborAction is a form of The Bespoke Fashion Consultant’s Flexing Local campaign to continue to support local brands to expand networking and grow and develop together amidst the onslaught of local and global retail.
“We hope that all local brands that join can get lots of new opportunities, new insights, new networks, new ideas and connect directly with loyal customers, and even meet directly with real customers who will become potential new customers,” said Founder & CEO of TBF Consultant, Melinda Babyanna when met before the TBF COllaborAction event started, Sunday (24/9/2023).
The difference with other shows, TBF CollaborAction presents a talk show session entitled “TBF CollaborAction: Meets The Founder” with four local brands that have been curated by the TBF Consultant team.
All of the founders are great women who have managed to survive in the local retail industry and continue to sustainably run their labels with collaboration marketing and O2O commerce strategies.
“Direct conversations with selected local brand Woman Founders on this occasion are expected to increase brand customer engagement so that there is two-way loyalty from customers, potential customers and the community to the brand,” emphasized he, who is also the initiator of the TBF CollaborAction 2023 event.
The four local brands joining TBF CollaborAction have different genres ranging from urban edgy, modern contemporary, easy wear, feminine modest RTW. The hybrid shopping concept is also applied in this collection of 4 labels by directly scanning the barcode on the postcard on the postcard of each label during the show and after the scan it is connected to the label’s webstore and Instagram.
1. Isla & Skye
Ita Achjadi, Amanda Rigby and Alyssa Rischka are the names of the women behind Isla & Skye. Together, they debuted in May 2019.
Inspired by the effortlessly stunning fashion style of London women, Isla & Skye introduced the “London Collection 2023” at the 17th TBF CollaborAction with Fashion Nation Senayan City, Newsdelivers.com, Sunday (25/9/2023). (Photo: Suara.com/Ririn Indriani)
Isla & Skye is aimed at all women who have many dreams and ambitions. ‘Isla’ represents a down-to-earth attitude, while ‘Skye’ reflects an attitude of setting unlimited goals.
Inspired by the effortlessly stunning fashion style of London women, Isla & Skye introduces the “London Collection 2023”. Various silhouettes such as skirts, pants, shirts, blouses, blazers, jackets and even obi belts appear edgy, as is typical of Isla & Skye, namely with very neat, clean and structured tailored stitching techniques with unique buckle details.
The entire Isla & Skye fashion collection can be obtained via the Instagram account @islaandskye with prices starting from IDR 599,000
2. Amanda Hartanto Batik
Amanda Hartanto Batik is a label that is the fruit of Amanda Hartanto’s dream to preserve Indonesian batik and local wisdom to the world. This label, which was born in 2011, has been consistent until now in presenting Batik collections that are modern, contemporary and relevant.
Amanda Hartanto Batik with a collection entitled “Maharaya” which is inspired by the beauty of flowers and butterflies which seem to complement each other, was present at the 17th TBF CollaborAction with Fashion Nation Senayan City, Newsdelivers.com, Sunday (25/9/2023) . (Photo: Suara.com/Ririn Indriani)
This collection entitled “Maharaya” is inspired by the beauty of flowers and butterflies which seem to complement each other. Maharaya was also present to welcome National Batik Day 2023.
Blooming flowers symbolize a woman’s figure and a special atmosphere that is worth celebrating. Butterflies as a symbol of hope are present combined with the tendril motif as a form of universal harmony towards ourselves.
A line of clothing that comes with the use of cotton batik motifs in pastel shades, emerald green and navy blue, looks cute in classic clothing silhouettes for a professional and formal appearance. Maharaya Collection prices start from IDR 2,500,000 – IDR 3,750,000
3. MDLY Modest Lifestyle
MDLY Modest Lifestyle is a successful modest fashion brand that was founded in 2018 with more than 163,000 followers on Instagram which transformed from a modest whole seller business concept to ready-to-wear clothing for Indonesian Muslims.
MDLY Modest Lifestyle launched a collection entitled “Semasa: The Butterfly Chronicles of New York” which was inspired by the beauty of various flowers and butterflies scattered in New York City landmarks and parks at the 17th TBF CollaborAction with Fashion Nation Senayan City, Newsdelivers.com, Sunday (25/9/2023) (Photo: Suara.com/Ririn Indriani)
Born from Marini S’s dream to present modest wear with designs like a brand designer, MDLY Modest Lifestyle is a ready-to-wear brand at affordable prices which is a must have item for Muslim fashion lovers in Indonesia.
MDLY Modest Lifestyle launched a collection entitled “Semasa: The Butterfly Chronicles of New York” which was inspired by the beauty of various flowers and butterflies scattered in New York city landmarks and parks.
New York, which is synonymous as a fashion city, was chosen because it is very dynamic, suitable for the various activities of all active modern women. Butterflies symbolize a woman’s metamorphosis into a graceful figure with character.
Various clothes with A-line silhouettes with luxurious layering details in shades of nude, baby blue, yellow turmeric, to pastel pink pair harmoniously with a choice of skirts, trousers, shirts, blouses, robes, scarves, tunics, and even elegant dresses.
The use of materials such as organza, tile, premium cotton, voile, premium satin, deluxe crepe and pleated satin were deliberately chosen by MDLY modest lifestyle to create a comfortable and chic impression! The current collection can be purchased starting from IDR 199,000 to IDR 2,999,000.
4. Margaux White Label
Founded in 2014 by Vilia Triadi, Mayang Fajar, and Nancy Baharrizki, Margaux, which was previously synonymous with a line of pleats, is now introducing the newest Margaux White Label clothing line.
The collection entitled “One Fine Day” is inspired by spring style, which is full of enthusiasm and confidence. Where women want to look fashionable again. Lifting the concept of harmony from classic but contemporary design so that it is versatile, easy to mix and match, and elegant, for all groups, including modestwear wearers.
Margaux White Label’s first collection focuses a lot on black and white clothing made from textured and plain cotton. Both black and white monochrome colors are presented for modern women who have a personal style that is timeless, but effortlessly stylish.
There are 22 clothes consisting of shirts, blouses, skirts, dresses, and outerwear, with a range of smart casual to semi-formal designs. This collection features various silhouettes: fitted, A-line, and also loose so as to provide lots of room for movement.
This is aimed at optimizing user comfort so that they can still appear stylish, modern and feminine. Not to forget, the use of statement detailing such as pleats and knots in several areas of clothing makes the Margaux collection appear even more chic as daily wear. Prices for the One Fine Day Collection start from IDR 800,000 to IDR 3 million