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Coca-Cola is starting to use artificial intelligence (AI) technology to experiment with creating futuristic coke flavors with artificial sweeteners. Photo/Coca-Cola/PCMag
WASHINGTON – Coca-Cola is starting to use artificial intelligence (AI) technology to experiment with creating futuristic coke flavors with artificial sweeteners. The new flavor is called Coca-Cola Y3000 Zero Sugar, meant to represent what Coke would taste like if we jumped to the year 3000.
To that end, Coca-Cola released a limited edition Coke flavor this week that was co-created with AI. This experiment is to guess the taste of soft drinks 977 years into the future, by gathering insights and understanding how fans imagine the future through emotions, aspirations, colors, flavors and more.
“We hope Coca-Cola will remain as relevant and refreshing in the year 3000 as it is today. “So we challenged ourselves to explore the concept of what Coca-Cola tastes like from the future,” said Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company, quoted by SINDOnews from the pcmag page, Thursday (14/9/2023) .
It is known that Y3000 is a limited edition flavor that Coca-Cola provides in the United States, Canada, China, Europe and Africa. An original flavored version is also available in the US, which is based on the 1886 version of Coke.
If you happen to pick up a bottle, there’s a QR code to scan that allows access to the Coca-Cola Creations Hub and your photos can be filtered through the Y3000 AI Cam. Coca-Cola is also creating a limited edition clothing and accessories line with Ambush that is “inspired by the future.”
In June, Coca-Cola teamed up with Riot Games for the League of Legends-inspired Coke Zero, and Realme launched the Coca-Cola smartphone in January. However, one of the most positively futuristic things Coca-Cola did was attempt to perfect paper bottles for its soft drinks.
AI was also used to create the drink’s visual identity, which ultimately became a design that showcases the liquid in a state of change and evolution. “Everything is communicated through changes in shape and color that emphasize a positive future,” said Vlad.
(wib)
