Suara.com – The important role of MSMEs in developing the Indonesian economy must be supported by a support system for MSMEs to be able to develop their business and move up in class, even to the global market.
This is proven by banks that focus on the MSME segment, namely PT Bank Rakyat Indonesia (Persero) Tbk or BRI. BRI was able to send two of its MSMEs to show off at the well-known international trade show, New York (NY) Now Summer Market 2023, which was held on 13 – 16 August 2023, at the Jacob K. Javits Convention Center, New York, United States.
The two MSMEs are La Vida Home Indonesia and Sunandsand. They are MSME alumni of the BRI UMKM EXPO(RT) BRILIANPRENEUR in the craft category which were previously selected through a series of curation activities by Curator from the United States, Jennifer Isaacson on March 8 2023, at the Brilian Center, Newsdelivers.com.
They are 2 of 11 selected Indonesian MSMEs and have received product development and marketing tools training for 2 months by the curator. The departure of these outstanding MSMEs is the result of collaboration between BRI and the Indonesian Consulate General in New York, in order to support Indonesian MSMEs to penetrate the Global Market and as part of the Road to BRI UMKM EXPO(RT) BRILIANPRENEUR 2023 series.
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In this regard, BRI’s Director of Small & Medium Business, Amam Sukriyanto, said that BRI continues to be committed to assisting MSMEs so that they can develop to go global and compete with other products from various countries.
“BRI will continue to support Indonesian MSMEs to meet global standards. “The hope is that MSMEs will remain focused on thinking about their brand and business strategically, keeping up with current developments in line with global trends, so that MSMEs are encouraged to connect with the rest of the world,” he said.
La Vida Home Indonesia was founded in 2014 by Nanik Salvia, inspired by Indonesia’s natural wealth in the form of wood and capiz (windowpayne oysters), which comes in the form of kitchen utensils with typical Indonesian motifs such as kawung and megamendung.
Meanwhile, Sunandsand was founded in 2019 by Rafika, who was also inspired by the love and richness of Indonesian nature such as shells, agel, lontar and rattan which comes with contemporary design knitting and woven techniques.
NY NOW itself is a business-to-business trade exhibition that displays selected exhibitors with the best products in the fields of home decor, jewelry/accessories, and gifts/lifestyle. Key buyers such as Ross Stores (holding company TJMaxx, Burlington, Homegoods), Whole Foods, as well as several museum stores in the US, such as the San Diego Museum, Seattle Art Museum, Philadelphia Museum attended this exhibition to look for suppliers of the latest products.
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In 2023, NY NOW will also include exhibitors in Bulletin, an online platform for promoting and selling exhibitor products.
The number of visitors at the NY NOW Summer Market 2023 reached 10,000 people with more than 1,300 potential buyers visiting the Indonesian Pavilion. As in previous years, Indonesia’s presence took the form of a pavilion (Pavilion Indonesia @NYNOW Summer Market 2023) and presented 11 (eleven) Indonesian MSMEs in collaboration with Bank Rakyat Indonesia, Ministry of Tourism and Creative Economy, Bank Indonesia, and the Provincial Government of DKI Newsdelivers.com.
At the NY NOW Summer Market 2023, Pavilion Indonesia succeeded in generating potential transactions of USD 368,278 (around IDR 5.5 billion) during one week of the event and potential transactions of 1.6 million US dollars over the next year.