Garbage accumulation in Indonesia is still an unresolved problem. Based on the data obtained, the total volume of waste in DKI Newsdelivers.com in 2021 for the category of toxic and hazardous materials including expired makeup is 40.44 tons. Of course, this still needs special attention from various parties, including us makeup users.
Especially since facing the Covid-19 pandemic for almost two years. We are forced to adapt to new habits, one of which is having to wear a mask wherever we go. As a result, many of us rarely wear makeup as much as usual or don’t even wear makeup anymore.
As a result, a lot of unused makeup even becomes out of date. In the end, it ends up in the trash and can become beauty waste so that it has a negative impact on environmental pollution, even though there are still many corpses that require expired or unused makeup to help others in need.
Seeing the facts and circumstances that occurred, Beautynesia, Gloria Elsa, and Rekosistem collaborated to invite the public to participate and contribute to donating their expired or unused makeup through a campaign called #BeautyEverAfter.
What is the #BeautyEverAfter Campaign?
The #BeautyEverAfter campaign is a movement that is the result of collaboration between Beautynesia, Gloria Elsa, and Rekosistem which aims to increase public awareness so that they are more concerned about the environment in reducing harmful beauty waste by donating their expired or unused makeup which will later be used to meet the needs of body makeup in several funeral homes.
In accordance with the #BeautyEverAfter campaign slogan, namely “Beauty for People in Need, Beauty for the Earth We Live”, this campaign is expected to create a positive impact to beautify the earth from environmental pollution, as well as invite us to participate in helping make up corpses to help others. requiring.
How to Participate in the #BeautyEverAfter Campaign
Beauties who want to participate in the #BeautyEverAfter campaign can collect some expired or unused makeup such as foundation, lipstick, concealer, blush, mascara, eyebrow pencil, powder, eyeshadow etc.
After that, there are 2 easy ways that Beauties can choose to send, namely online and offline.
For the online method, Beauties can send packages through the Rekosistem application which can be downloaded on the App Store or Google Play. Then follow the method below:
1. Open an account or log in to the Rekosistem application
2. Select “Deposit Garbage” > Drop station location – Rekosistem HQ > Select “Donate Garbage” > get a unique waste ID code
3. Take photos and upload your makeup trash and enter the BEAUTYEVERAFTER voucher code in the voucher column
4. Pack the package and write the unique waste ID code & BEAUTYEVERAFTER voucher code then send your trash to Rekosistem HQ
For the offline method, Beauties can come directly with packages that have been packaged neatly and put them into several dropboxes that have been provided in several locations, namely the Victoria Building Lobby, Blok M and Bank Mega Building Lobby, Tendean until the end of September.