Suara.com – Bisma Rocket Rockers, who is also the founder of the fashion brand GVFI, has a GVFI City Clean-up program, a campaign that focuses on the health of the urban environment.
Cirayam Fashion Week (CFW) is a place that attracts the attention of many people. From famous celebrities, influencers to ordinary citizens, they are curious about the catwalk action at the zebra cross which was initiated by young people from Citayam, Bojonggede, Depok and surrounding areas.
However, behind many people visiting Citayam Fashio Week in the Dukuh Atas area, Central Jakarta, there is also a lot of garbage scattered about. Many people are ignorant of the cleanliness of the environment, to the point of overwhelming the janitors.
This seems to be a concern for Bisma Aria Nugraha, who is known as the bassist for the Rocket Rockers band. Bisma who is also the founder of the GVFI fashion brand also has the initiative to take all his employees off for a day and invites them to clean up the Citayam Fashion Week area.
Incidentally, so far GVFI has a GVFI City Clean-up program, a campaign that focuses on the health of the urban environment. Although from Bandung, Bisma along with his employees visited CWF on 30 July.
“I don’t think there’s anything wrong with us helping to ease the duties of the cleaners who usually work in the CFW area. Because, seeing some coverage from electronic media and social media about the impact of the hygiene side after the viral Citayam Fashion Week. The garbage generated from the crowds of people at Citayam Fashion Week, leaves scattered garbage,” said Bisma.
This was also confirmed by Muhidin Abdurahman, one of the cleaners in the Citayam Fashion Week area. He admitted, many visitors are less aware of maintaining the cleanliness of the environment.
“We from the cleaning service always try to be alert in helping to maintain cleanliness in this CFW area,” said Muhidin.
This time, GVFI City Clean-up received volunteer assistance from the Didimax Jakarta forex trading office team, entertainers, stand-up comedians, Tiktok celebrities and several fashion models who were willing to go directly to help with this cleaning campaign.
“Based on information from the local cleaners, the dominating waste is cigarette butts and plastic drinking glasses from CFW visitors who were left around the park and on the sidewalks around the CFW area,” Bisma added.
A total of 80 volunteers took part in this campaign. Every two people hold a sack of garbage and spread it to several points around the CFW area.
In this agenda, GVFI also seeks to increase brand exposure through short video content that is packaged in a unique and attractive way with the aim of attracting consumers’ interest, by posting on various social media platforms.