Newsdelivers.com – Until now, waste is still a classic problem in Indonesia and has not been managed optimally. Data from the Ministry of Environment and Forestry stated that there were around 67.8 million tons of waste in 2020.
Meanwhile, The National Plastic Action Partnership (NPAP) said that around 4.8 million tons of plastic waste per year in Indonesia is not managed properly, such as being burned in open spaces (48%), not properly managed in official landfills (13%) and the rest pollutes waterways and the sea (9%). The amount of plastic waste production in Indonesia shows an increasing trend of 5% every year.
Meanwhile, the LIPI survey on April 20–May 5, 2020 stated that people’s online shopping activities increased by 62% during the pandemic, where up to 96% of the total number of packages used tape, plastic wrap, and bubble wrap. it also increases the problem of waste, which usually ends up in landfills (TPA). In fact, waste can be managed and utilized, it can even have high economic value if it is treated properly from the start, starting from the household.
Hamish Daud (left), Octopus initiator (indonesianoceanpride.org)
YOU MAY LIKE THIS
This condition made Hamish Daud initiated the birth of Octopus, an application to help overcome the waste problem. Through this application, users or consumers can send used packaging to be recycled into products that are worth selling. It’s no wonder that Octopus is a solution in overcoming the problem of ex-consumption waste (post consumed products).
“We provide pick-up services for post-consumption packaging through the Octopus application. Our dream is for Octopus to be the most effective solution for the industry in overcoming the problem of supplying recycled materials,” said Hamish, Co-Founder of Octopus.
Hamish added that the Octopus application also includes ways to manage certain waste, such as used diapers, glass, and so on. “We help consumers to change their lifestyle,” he said.
So, what is the Octopus application, which is predicted to be one of the solutions to deal with garbage? Here are the facts.
1. Get to know Octopus, the Octopus from the East
The Octopus application is purely made by Indonesian children with various skills and has a high concern for the waste problem in the country. Octopus Indonesia was established in Makassar in 2020. Now the Octopus Indonesia team consists of seven people with various backgrounds, there are graduates from US campuses such as the Massachusetts Institute of Technology.
Octopus is a circular economy platform that helps manufacturers track and collect used products, both recyclable and non-recyclable. The Octopus platform allows producers to provide direct incentives to consumers as well as conservationists involved in shipping packaging waste to the recycling industry.
2. Three mobile apps
As the Chief of Partnership for Octopus, Hamish explained that this application has 3 mobile apps, namely for users (consumers), conservationists (waste collectors), and checkpoints (businesses for buying and selling used packaging). “These three applications have synergized very well,” he said.
This app also provides useful data for the FMCG industry (Fast Moving Consumer Goods), as well as providing solutions for the packaging industry. Because it has 3 mobile apps that synergize three parties, Octopus is believed to have added value for all stakeholders involved.
3. This is how it works
The three Octopus applications have a working mechanism according to the target user. Where applications for consumers, such as housewives or the community, will collect packaging waste and submit it to conservationists (scavengers) by getting incentives according to the value of the collected waste.
Meanwhile, the application for conservationists will take goods from consumers and then sell them to checkpoints. Then the application for checkpoints as a waste bank or collector is the party who will buy waste from conservationists and sell it to industries that have collaborated with Octopus.
4. From scavengers to students
The majority of conservationists used to be scavengers who were trained on how to use the application and identify packaging waste in accordance with the recycling industry standards. In addition to scavengers, there are also many students, victims of layoffs due to the Covid-19 pandemic, and online motorcycle taxi drivers who are unable to pay motorbike installments due to sluggish orders amid the corona virus outbreak who are now joining as conservationists.
“Conservatives work free working hours. Whenever they want to work, they just have to turn on the application and then respond to requests from Octopus users who want to send their recycled packaging,” Hamish continued.
5. Helping layoff victims and collectors
Mhilina, a layoff victim who has now joined Octopus
This application can change the lives of the people involved in it. For example, Mhilina, a hotel employee in Makassar who lost her job (PHK) due to the Covid-19 situation. After months of unemployment, this woman heard about Octopus and joined as a conservationist. In the 4th month, he earns IDR 4 million per month.
Meanwhile, before joining Octopus, Rosmini was already running her own garbage collection business. The cash flow is chaotic and the profit is only 3-5%. He heard there was a new app that could help him run a business. Immediately after joining Octopus, he can track every transaction and monitor every stock item in his Collection Points. Currently Rosmini has a profit margin of 10-12% per month, she also gets a capital loan from a bank to expand her business and can buy more post-consumption products from conservationists.
6. Collaborating with millennials
In order to attract young millennials to join in managing waste through Octopus, this application collaborates with other parties that are relevant to the current lifestyle. “Now we are collaborating with Kopi Soe, MSMEs, as well as a number of popular places in Bali.
7. Target to manage 1 billion packaging waste
Shortly after being formed, Octopus has attracted the attention of a number of multinational companies, from the packaging industry to FMCG brands. By the end of 2021, Hamish said, Octopus hopes to manage 1 billion packaging waste that has been used by consumers, generally plastic bottles or packaging paper, into materials that can be recycled and reused.
In order to expand its reach in waste management solutions, Octopus is also collaborating with the government. “Currently we are partnering with the province of West Java and the Coordinating Ministry for Maritime Affairs and Investment,” explained Hamish.